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Advertising and promotion : an intergrated marketing communications perspective
by Belch, George E;
Belch, Michael E.
Edition: 4th ed. Publisher: Massachusetts Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5823.B387 1998 ] (3). Copies available for reference: [HF5823.B387 1998] (1 ).
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Contemporary advertising
by Arens, William F.
Edition: 7th. ed. Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Copies available for loan: [HF5821.B62 1999 ] (5).
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A;
Belch, George E. (George Edward).
Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1).
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