Schiffman, Leon G.
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - TENTH EDITION., Global ed. - New Jersey ; Pearson Prentice Hall, 2010 c1997 - 592 pages. : illustration. ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and indexes.
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
0137006705 9780137006700
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S333 2010
Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. - TENTH EDITION., Global ed. - New Jersey ; Pearson Prentice Hall, 2010 c1997 - 592 pages. : illustration. ; 28 cm.
Previous ed.: 2007.
Includes bibliographical references and indexes.
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
0137006705 9780137006700
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S333 2010
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