Location | Collection | Call number | Status | Date due |
---|---|---|---|---|
Reference | Reference | HF5415.32 .S333 2010 (Browse shelf) | Not For Loan | |
Open Shelf | HF5415.32 .S333 2010 (Browse shelf) | Available |
Previous ed.: 2007.
Includes bibliographical references and indexes.
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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