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Consumer Behavior /

by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.
Edition: TENTH EDITION., Global ed.Description: 592 pages. : illustration. ; 28 cm.ISBN: 0137006705; 9780137006700.Subject(s): Consumer behavior | Motivation research (Marketing)Online resources: Table of contents Summary: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Location Collection Call number Status Date due
Reference Reference HF5415.32 .S333 2010 (Browse shelf) Not For Loan
Open Shelf HF5415.32 .S333 2010 (Browse shelf) Available

Previous ed.: 2007.

Includes bibliographical references and indexes.

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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