Kotler, philip
Marketing insights from A to Z : 80 concepts every manager needs to know / philip Kotler - New Jersey : John Wiley & Sons, 2003 - xviii;206p. : ill.; 24cm.
Includes bibliographical references and index
0471268674
Marketing
Marketing insights from A to Z : 80 concepts every manager needs to know / philip Kotler - New Jersey : John Wiley & Sons, 2003 - xviii;206p. : ill.; 24cm.
Includes bibliographical references and index
0471268674
Marketing
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