Marketing insights from A to Z : (Record no. 5480)

000 -LEADER
fixed length control field	00739nam a2200205 4500
001 - CONTROL NUMBER
control field	0000010918
003 - CONTROL NUMBER IDENTIFIER
control field	PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	100521s2003####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471268674
040 ## - CATALOGING SOURCE
Original cataloging agency	PSP
Transcribing agency	PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415 K63127 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, philip
245 10 - TITLE STATEMENT
Title	Marketing insights from A to Z :
Remainder of title	80 concepts every manager needs to know /
Statement of responsibility, etc	philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Jersey :
Name of publisher, distributor, etc	John Wiley & Sons,
Date of publication, distribution, etc	2003
300 ## - PHYSICAL DESCRIPTION
Extent	xviii;206p. :
Other physical details	ill.;
Dimensions	24cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme

Holdings
Price effective from	Permanent Location	Date last seen	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Barcode	Damaged status	Lost status	Shelving location	Withdrawn status	Current Location	Full call number
2010-07-10	Perpustakaan Politeknik Seberang Perai	0000-00-00		2010-07-10		Book	0000042597			Reference		Perpustakaan Politeknik Seberang Perai	HF5415 K63127 2003