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Marketing insights from A to Z : 80 concepts every manager needs to know /

by Kotler, philip.
Publisher: New Jersey : John Wiley & Sons, 2003Description: xviii;206p. : ill.; 24cm.ISBN: 0471268674 .Subject(s): Marketing
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Reference HF5415 K63127 2003 (Browse shelf) Available

Includes bibliographical references and index

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