Burnett, John
Introduction to marketing communication : an integrated approach / John Burnett and Sandra Moriarty - Upper Saddle River, New Jersey : Prentice Hall, 1997 - xxxv, 657 p. : col. ill.; 26 cm.
Includes bibliographical references and index
0132690853
Advertising campaigns
Communication marketing
Introduction to marketing communication : an integrated approach / John Burnett and Sandra Moriarty - Upper Saddle River, New Jersey : Prentice Hall, 1997 - xxxv, 657 p. : col. ill.; 26 cm.
Includes bibliographical references and index
0132690853
Advertising campaigns
Communication marketing
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