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Introduction to marketing communication : an integrated approach /

by Burnett, John; Moriarty, Sandra E.
Publisher: Upper Saddle River, New Jersey : Prentice Hall, 1997Description: xxxv, 657 p. : col. ill.; 26 cm.ISBN: 0132690853 .Subject(s): Advertising campaigns | Communication marketing
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Location Call number Status Date due
Open Shelf HF5415.123.B87 1997 (Browse shelf) Available
Open Shelf HF5415.123.B87 1997 (Browse shelf) Available
Open Shelf HF5415.123.B87 1997 (Browse shelf) Available

Includes bibliographical references and index

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