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Introduction to marketing communication : (Record no. 7934)

000 -LEADER
fixed length control field 01164nam a2200253 4500
001 - CONTROL NUMBER
control field 0000005234
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1997####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132690853
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.123
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) B87 1997
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burnett, John
245 10 - TITLE STATEMENT
Title Introduction to marketing communication :
Remainder of title an integrated approach /
Statement of responsibility, etc John Burnett and Sandra Moriarty
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, New Jersey :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 657 p. :
Other physical details col. ill.;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Date checked out Total Checkouts Shelving location Damaged status Barcode Current Location Full call number
2010-07-11Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-11 Book    Open Shelf 0000033605Perpustakaan Politeknik Seberang PeraiHF5415.123.B87 1997
2010-07-11Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-11 Book    Open Shelf 0000033606Perpustakaan Politeknik Seberang PeraiHF5415.123.B87 1997
2010-07-11Perpustakaan Politeknik Seberang Perai0000-00-00 2010-07-11 Book  2011-01-171Open Shelf 0000033607Perpustakaan Politeknik Seberang PeraiHF5415.123.B87 1997
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