Principles of MARKETING / (Record no. 17784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01382nam a2200421 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 022534403 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221221150255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200721t20212021-ukao rb 001|0|eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBC093175 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 019858339 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292341132 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1292341130 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PSP |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | PSP |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K87 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 9 (RLIN) | 2611 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of MARKETING / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United Kingdom; |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021 |
| -- | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 728 pages : |
| Other physical details | colour illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2018. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 659-702) and index. |
| 591 ## - JABATAN | |
| Program | Diploma Pengajian Perniagaan |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 10319 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| 9 (RLIN) | 2609 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik, Marc O. |
| Fuller form of name | (Marc Oliver), |
| Dates associated with a name | 1969- |
| Relator term | author. |
| 9 (RLIN) | 16784 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | Book |
| Classification part | HF5415 |
| Call number prefix | .K87 2021 |
| Price effective from | Permanent location | Date last seen | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Cost, normal purchase price | Date last borrowed | Total Checkouts | Shelving location | Damaged status | Barcode | Current location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022-12-21 | Perpustakaan Politeknik Seberang Perai | 2024-02-26 | 2022-12-21 | Book | 71.94 | 2024-02-07 | 1 | Open Shelf | 0000052601 | Perpustakaan Politeknik Seberang Perai | HF5415 .K87 2021 |
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