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Principles of MARKETING /

by Kotler, Philip [author.]; Armstrong, Gary (Gary M.) [author.]; Opresnik, Marc O. (Marc Oliver) [author.].
Edition: Eighteenth edition; Global edition.Description: 728 pages : colour illustrations ; 28 cm.ISBN: 9781292341132; 1292341130.Subject(s): Marketing
List(s) this item appears in: PEROLEHAN 2022 | DPM
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Location Call number Status Date due
Open Shelf HF5415 .K87 2021 (Browse shelf) Available

Previous edition: 2018.

Includes bibliographical references (pages 659-702) and index.

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