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Eating the big fish : (Record no. 28)

000 -LEADER
fixed length control field 00997nam a2200241 4500
001 - CONTROL NUMBER
control field 0000000033
003 - CONTROL NUMBER IDENTIFIER
control field PSP
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1998####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471242098
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.15
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) M67 1998
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Morgan, Adam
245 10 - TITLE STATEMENT
Title Eating the big fish :
Remainder of title how challenger brands can compete against brand leaders /
Statement of responsibility, etc Adam Morgan
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc John Wiley,
Date of publication, distribution, etc 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 286 p.:
Other physical details pic.;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Barcode Damaged status Lost status Shelving location Withdrawn status Current Location Full call number
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000010135  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.15.M67 1998
2010-06-15Perpustakaan Politeknik Seberang Perai0000-00-00 2010-06-15 Book0000010136  Open Shelf Perpustakaan Politeknik Seberang PeraiHF5415.15.M67 1998
2010-06-15Perpustakaan Politeknik Seberang Perai2022-02-04 2010-06-15 Book0000010134  Reference Perpustakaan Politeknik Seberang PeraiHF5415.15.M67 1998
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