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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin/McGraw-Hill, c1999Edition: 5th ed.Description: xxv, 545 p. : ill. (some col.) ; 26 cm.ISBN: 0256261903 (alk. paper).Subject(s): Consumer behavior | Marketing --Online resources: Publisher description | Table of contents | Contributor biographical information
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Reference HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
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HF5415.35 .S65 1997 Marketing : HF5415.35 .S65 1997 Marketing : HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 P478 2005 Consumer Behaviour & Marketing Strategy /

Includes bibliographical references (p. 481-510) and indexes.

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