Logo Politeknik Seberang Perai
Normal view MARC view ISBD view

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin/McGraw-Hill, c1999Edition: 5th ed.Description: xxv, 545 p. : ill. (some col.) ; 26 cm.ISBN: 0256261903 (alk. paper).Subject(s): Consumer behavior | Marketing --Online resources: Publisher description | Table of contents | Contributor biographical information
Tags from this library:
No tags from this library for this title.
Log in to add tags.
    average rating: 0.0 (0 votes)
Location Call number Status Date due
Reference HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Open Shelf HF5415.3 .P468 1999 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 .P468 1999 Consumer behavior and marketing strategy / HF5415.3 P478 2005 Consumer Behaviour & Marketing Strategy / HF5415.5 B988 2009 Customer relationship management : HF5415.5 B988 2009 Customer relationship management :

Includes bibliographical references (p. 481-510) and indexes.

There are no comments for this item.

Log in to your account to post a comment.
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023