Logo Politeknik Seberang Perai
Normal view MARC view ISBD view

The management and marketing of services /

by Mudie, Peter; Cottam, Angela.
Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Edition: 2nd ed.Description: x, 306 p. : ill. ; 24 cm.ISBN: 0750635940.Subject(s): Service industries -- Management | Service industries -- MarketingOnline resources: Table of contents | Publisher description
Tags from this library:
No tags from this library for this title.
Log in to add tags.
    average rating: 0.0 (0 votes)
Location Call number Status Date due
Reference HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HD9980.5.H644 1997 Essentials of services marketing / HD9980.5 H672 1997 Service operations management : HD9980.5 K87 1998 Services marketing / HD9980.5 M83 1999 The management and marketing of services / HD9981.5.G66 1998 Services marketing : HD9981.5.L68 1999 Principles of service marketing and management / HD9993.E452 L37 1999 Playing for profit :

Includes bibliographical references and index.

There are no comments for this item.

Log in to your account to post a comment.
Powered by Koha. Content copyrighted by Perpustakaan Politeknik Seberang Perai © 2023