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The management and marketing of services /

by Mudie, Peter; Cottam, Angela.
Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Edition: 2nd ed.Description: x, 306 p. : ill. ; 24 cm.ISBN: 0750635940.Subject(s): Service industries -- Management | Service industries -- MarketingOnline resources: Table of contents | Publisher description
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Reference HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
Open Shelf HD9980.5 M83 1999 (Browse shelf) Available
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HD9980.5.M388 1996 Marketing planning for services / HD9980.5 M83 1999 The management and marketing of services / HD9980.5 M83 1999 The management and marketing of services / HD9980.5 M83 1999 The management and marketing of services / HD9980.5.S4217 2000 Service management and operations / HD9981.5.G66 1998 Services marketing : HD9981.5.G66 1998 Services marketing :

Includes bibliographical references and index.

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