Strategic brand management : building, measuring and managing brand equity /
by
Keller, Kevin Lane
.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: xxv, 635, [118] p. : ill. ; 24 cm.ISBN: 0131201158.Subject(s): Brand name products -- Management
| Location | Call number | Status | Date due |
|---|---|---|---|
| Reference | HD69.B7 K45 1998 (Browse shelf) | Available | |
| Open Shelf | HD69.B7 K45 1998 (Browse shelf) | Available | |
| Open Shelf | HD69.B7 K45 1998 (Browse shelf) | Available |
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Includes bibliographical references and index.
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