Developing a creative and innovative integrated marketing communications plan : a working model /
by
Ogden, James R
.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: vi, 185 p. : ill. ; 26 cm.ISBN: 0137783337 (pbk.).Subject(s): Communication in marketing
| Location | Call number | Status | Date due |
|---|---|---|---|
| Open Shelf | HF5415.123 .O37 1998 (Browse shelf) | Available | |
| Open Shelf | HF5415.123 .O37 1998 (Browse shelf) | Available | |
| Reference | HF5415.123 .O37 1998 (Browse shelf) | Available |
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| HF5415.123 .B87 1998 Introduction to marketing communication : | HF5415.123 B912 2007 Marketing communications policies / | HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : | HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : | HF5415.123 S55 2007 Integrated marketing communications in advertising and promotion / | HF5415.123.Y468 1998 Integrated marketing communications : | HF5415.1255 L723 2009 Six rules for brand revitalization : |
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