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Developing a creative and innovative integrated marketing communications plan : a working model /

by Ogden, James R.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Description: vi, 185 p. : ill. ; 26 cm.ISBN: 0137783337 (pbk.).Subject(s): Communication in marketing
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Location Call number Status Date due
Open Shelf HF5415.123 .O37 1998 (Browse shelf) Available
Open Shelf HF5415.123 .O37 1998 (Browse shelf) Available
Reference HF5415.123 .O37 1998 (Browse shelf) Available
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HF5415.123 .B87 1998 Introduction to marketing communication : HF5415.123 B912 2007 Marketing communications policies / HF5415.123 C648 2006 Integrated advertising promotion, and marketing communications / HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : HF5415.125 B627 2008 Database marketing : HF5415.1263 A53 1999 Business market management : HF5415.1265 .B53 1996 Cybermarketing :

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