Understanding customers /
by
Rice, Chris
; Rice, Chris; Chartered Institute of Marketing.
Series: Marketing series (London, England)Student: Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: vi, 312 p. : ill. ; 24 cm.ISBN: 0750623225.Subject(s): Consumer behavior | Marketing -- Social aspectsOnline resources: Publisher description | Table of contents
| Location | Call number | Status | Date due |
|---|---|---|---|
| Reference | HF5415.32 .R53 1997 (Browse shelf) | Available | |
| Open Shelf | HF5415.32 .R53 1997 (Browse shelf) | Available | |
| Open Shelf | HF5415.32 .R53 1997 (Browse shelf) | Available | |
| Open Shelf | HF5415.32 .R53 1997 (Browse shelf) | Available |
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| HF5415.32.E93 1996 Applied consumer behaviour / | HF5415.32.M68 1998 Consumer behavior / | HF5415.32 N32 2000 Perlakuan pengguna / | HF5415.32 .R53 1997 Understanding customers / | HF5415.32 .R53 1997 Understanding customers / | HF5415.32 .R53 1997 Understanding customers / | HF5415.32 .S35 1997 Consumer behavior / |
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
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