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Advertising and sales promotion strategy /

by Tellis, Gerard J.
Publisher: Reading, Mass. : Addison-Wesley, 1998Description: xvii, 483 p. : ill. (some col.) ; 26 cm.ISBN: 0321014111.Subject(s): Advertising | Sales promotion | Marketing -- Management
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Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Reference HF5823 T27 1998 (Browse shelf) Available
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HF5823.K45 1999 Kleppner's advertising prosedure / HF5823.K45 1999 Kleppner's advertising prosedure / HF5823.M697 1993 Asas periklanan / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 T27 1998 Advertising and sales promotion strategy /

Includes bibliographical references and indexes.

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