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Advertising and sales promotion strategy /

by Tellis, Gerard J.
Publisher: Reading, Mass. : Addison-Wesley, 1998Description: xvii, 483 p. : ill. (some col.) ; 26 cm.ISBN: 0321014111.Subject(s): Advertising | Sales promotion | Marketing -- Management
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Location Call number Status Date due
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Open Shelf HF5823 T27 1998 (Browse shelf) Available
Reference HF5823 T27 1998 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5823 B387 2007 Advertising and promotion:an integrated marketing communications perspective / HF5823.C18 1997 Tested advertising methods / HF5823.L526 1999 Advertising age handbook of advertising / HF5823 T27 1998 Advertising and sales promotion strategy / HF5823 W455 2008 Advertising : HF5825.J46 1998 Creative strategy in advertising / HF5826.5.B228 1992 Asas perancangan media :

Includes bibliographical references and indexes.

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