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Global marketing : foreign entry, local marketing, and global management /

by Johansson, Johny K.
Series: Irwin series in marketing: Publisher: Chicago : Irwin, c1997Description: xx, 716 p. : ill. (some col.), col. maps ; 24 cm.ISBN: 0256160511.Subject(s): Export marketing | Export marketing -- Management
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Reference HF1416 .J636 1997 (Browse shelf) Not For Loan
Open Shelf HF1416 .J636 1997 (Browse shelf) Available
Open Shelf HF1416 .J636 1997 (Browse shelf) Available
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HF1416.I54 1998 International and global marketing : HF1416.I54 1998 International and global marketing : HF1416 .J636 1997 Global marketing : HF1416 .J636 1997 Global marketing : HF1416 .J63 2006 Global marketing : HF1416.J65 1998 Foundations of international marketing / HF1416.J65 1998 Foundations of international marketing /

Includes bibliographical references and indexes.

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