Advertising, promotion, and other aspects of integrated marketing communications /
by
Shimp, Terence A
; Andrews, J. Craig [author].
Edition: NINTH EDITION.Description: xxii, 729 pages : illustrations (some color) ; 29 cm.ISBN: 9781111580216; 1111580219.Subject(s): Communication in marketing -- Textbooks | Sales promotion -- Textbooks | Advertising -- Textbooks | Direct marketing -- Textbooks
| Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|
| Reference | Reference | HF5415.123 .S54 2013 (Browse shelf) | Not For Loan |
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
| HF5415.122.L68 1996 Services marketing / | HF5415.123 .I61 2015 Integrated marketing communications / | HF5415.123 .P475 2014 Strategic integrated marketing communications / | HF5415.123 .S54 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123.Y468 1998 Integrated marketing communications : | HF5415.13.B669 1998 Marketing management : | HF5415.13.C538 1997 Marketing logistics / |
Includes index
Bookline Services NO. 12, Jalan Jasa 20,
Taman Medan Pejasa,
46000 Petaling Jaya,
Selangor.
Sebutharga 9 Julai 2015 0000050679 PSP RM1099.85 1 1 Volume
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