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Principles of service marketing and management /

by Lovelock, Christopher; Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Description: xvii, 414 p.: ill.; 28 cm.ISBN: 013676875X .Subject(s): Service industries -- United States -- Management | Service industries -- United States -- Marketing
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Location Call number Status Date due
Reference HD9981.5.L68 1999 (Browse shelf) Available
Open Shelf HD9981.5.L68 1999 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HD9980.5 K87 1998 Services marketing / HD9980.5 M83 1999 The management and marketing of services / HD9981.5.G66 1998 Services marketing : HD9981.5.L68 1999 Principles of service marketing and management / HD9993.E452 L37 1999 Playing for profit : HD9999.T452 I34 2008 Improving testing : HE152.5 B967 2016 LOGISTICS AND TRANSPORTATION SECURITY :

Includes index

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