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Marketing management : a strategic decision making approach /

by Mullins, John W; Boyd, Harper; Walker, Orville.
Publisher: New York : Mc Graw Hill, 2008Edition: 6th ed.Description: xxii, 533p. : ill.; 25cm.ISBN: 9780073529820 .Subject(s): Marketing -- Management
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Location Call number Status Date due
Open Shelf HF 5415.13 M352324 2008 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
HF5415.13 .M3447 1995 Marketing and entrepreneurship in SMEs : HF5415.13 M35223 1998 Marketing management / HF5415.13 M35223 1998 Marketing management / HF 5415.13 M352324 2008 Marketing management : HF5415.13.M364 2009 Marketing management : HF5415.13.M369183 1995 Marketing plans : HF5415.13 N384 1996 Negotiating.

Includes index

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