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Marketing communications policies /

by Busch, Rainer; eidenspinner, Margarete; Unger, Fritz.
Publisher: New York : Springer, 2007Description: 239p. : ill.; 24cm.ISBN: 9783540373223 .Subject(s): Communication in marketing | Marketing -- Communications | Marketing -- Management
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Location Call number Status Date due
Reference HF5415.123 B912 2007 (Browse shelf) Available
Open Shelf HF5415.123 B912 2007 (Browse shelf) Available
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HF5414.13.D48 1997 Marketing management / HF5415.122.L68 1996 Services marketing / HF5415.123 .B87 1998 Introduction to marketing communication : HF5415.123 B912 2007 Marketing communications policies / HF5415.123 C648 2006 Integrated advertising promotion, and marketing communications / HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : HF5415.125 B627 2008 Database marketing :

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