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Crisis marketing : when bad things happen to good companies /

by Marconi, Joe.
Publisher: Kuala Lumpur : Golden Book Centre, 1992Description: ix,216p.; 24 cm.ISBN: 9837200766 .Subject(s): Crisis management | Marketing | Marketing -- Case studies
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Open Shelf HF5415.122.M367 1992 (Browse shelf) Available
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HF5415.122.L68 1998 Services marketing : HF5415.122.L68 1998 Services marketing : HF5415.122.L68 1998 Services marketing : HF5415.122.M367 1992 Crisis marketing : HF5415.123.B87 1997 Introduction to marketing communication : HF5415.123.B87 1997 Introduction to marketing communication : HF5415.123.B87 1997 Introduction to marketing communication :

Includes index

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