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61. |
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Hospitality and travel marketing
by Morrison, Alastair M.
Edition: 2nd.ed. Publisher: Albany Delmar Publisher, 1996Availability: Copies available for loan: [TX911.3.M3M67 1996 ] (5).
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62. |
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3).
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63. |
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Principles of service marketing and management
by Lovelock, Christopher;
Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2).
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64. |
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Marketing today
by Oliver, Gordon.
Edition: 4th.ed. Publisher: London : Prentice Hall, 1995Availability: Copies available for loan: [HF5415.O5544 1995 ] (3).
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65. |
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Global business : planning for sales and negotiations
by Schuster, Camille;
Copeland, Michael J.
Publisher: Fort Worth Dryden Press, 1996Availability: Copies available for loan: [HF1416.S55 1996 ] (1).
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66. |
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Global marketing : concepts, strategies and practice
by Akhter, Syed H.
Publisher: Cincinnati, Ohio : South-Western College Publishing, 1995Availability: Copies available for loan: [HF1416.A43 1995 ] (3).
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67. |
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Promotion and marketing for broadcasting and cable
by Ferguson, Douglas A;
Klein, Robert A.
Publisher: Boston : Focal Press, 1999Availability: Copies available for loan: [HE8689.6.S85 1999 ] (1).
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68. |
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Marketing today
by Oliver, Gordon, 1941-.
Edition: 4th.ed. Publisher: Upper Saddle River : Prentice Hall, 1995Availability: Copies available for loan: [HF5415.O5544 1995 ] (2).
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69. |
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Marketing management : a strategic approach with a global orientation
by Boyd, Harper W.,Jr;
Larreche, Jean-Claude;
Walker, Orville C.
Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6).
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70. |
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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71. |
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Services marketing : a strategiec approach
by Goncalves, Karen P.
Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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72. |
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Marketing research : methodological foundations
by Churchill, Gilbert A., Jr.
Edition: 7th. ed. Publisher: Forth Worth : The Dryden Press, c1999Availability: Copies available for loan: [HF5415.2.C49 1999 ] (5).
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73. |
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Marketing research
by Burns, Alvin C;
BushlhRonald F.
Edition: 2nd. ed. Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HF5415.2.B779 1998 ] (19). Copies available for reference: [HF5415.2 .B779 1998 ] (6 ).
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74. |
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Integrated marketing communications : the holistic approach
by Yeshin, Tony.
Publisher: Oxford : Butterworth Heinemann Availability: Copies available for loan: [HF5415.123.Y468 1998 ] (10).
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75. |
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Competitive marketing : a strategic apporach
by O'Shaughnessy, John.
Edition: 3rd.ed. Publisher: London : Routledge, 1984Availability: Copies available for loan: [HF5415.13.O78 1984 ] (5).
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76. |
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Strategic marketing for educational institutions
by Kotler, Philip;
Fox, Karen F. A.
Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1985Availability: Copies available for loan: [LB2847.K68 1985 ] (3).
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77. |
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Services marketing
by Lovelock, Christopher H.
Edition: 3rd.ed. Publisher: Upper Saddle River : Prentice Hall, 1996Availability: Copies available for loan: [HF5415.122.L68 1996 ] (10).
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78. |
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The essence of marketing research
by Chisnall, Peter M.
Publisher: New York : Prentice Halll, 1991Availability: Copies available for loan: [HF5415.2.C47 1991 ] (5).
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79. |
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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80. |
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Applied marketing
by Wisner, Bern.
Publisher: Upper Saddle River : Prentice Hall, 1996Availability: Copies available for loan: [HF5415.W54894 1996 ] (3).
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