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Marketing management : a strategic decision making approach
by Mullins, John W;
Boyd, Harper;
Walker, Orville.
Edition: 6th ed. Publisher: New York : Mc Graw Hill, 2008Availability: Copies available for loan: [HF 5415.13 M352324 2008 ] (1).
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22. |
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Marketing management
by Winer, Russell S.
Edition: 3rd.ed. Publisher: Upper Saddle River, New Jersey : Pearson, 2007Availability: Copies available for loan: [HF5415.13 W776 2007 ] (2).
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23. |
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Product development : a structured approach to consumer product development, design and manufacture
by Mital, Anil.
Publisher: Oxford : Elsevier, 2008Availability: Copies available for loan: [HF5415.153 P7484 2008 ] (2).
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24. |
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International marketing
by Srinivasan, R.
Edition: 3rd. ed. Publisher: New Delhi : PHI Learning, 2008Availability: Copies available for loan: [HF1416 S769 2008 ] (2).
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25. |
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Global marketing management
by Keegan, Warren J.
Edition: 7th ed. Publisher: New Delhi : Prentice-Hall of India, 2008Availability: Copies available for loan: [HF1009.5 K264 2008] (2).
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26. |
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Prinsip amalan dan pengurusan jualan
by Rusinah Siron.
Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, 1997Availability: Copies available for loan: [HF5438.4.R949 1997] (2).
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27. |
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Managing services marketing : text and readings
by Bateson, John E. G;
Hoffman, K. Douglas.
Edition: 4th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HD9980.5 .B38 1999] (3).
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28. |
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Marketing Planning & Strategy / Subhash C. Jain
by Jain, Subhash C.
Edition: 5th EditionAvailability: Copies available for loan: [HF5415.13 .J35 1996] (1).
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29. |
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Marketing plans : how to prepare them, how to use them
by McDonald, Malcolm.
Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5).
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30. |
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Marketing research : an applied approach
by Kinnear, Thomas C;
Taylor, James R.
Edition: 5th.ed. Publisher: New York : McGraw-Hill, 1996Availability: Copies available for loan: [HF5415.2.K53 1996 ] (5).
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31. |
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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32. |
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Essentials of marketing
by Lamb, Charles W;
Hair, Joseph F;
McDaniel, Carl.
Edition: 5th.ed. Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: [HF5415 l2623 2005 ] (3).
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33. |
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Designing and managing the supply chain : concepts, strategies, and case studies
by Simchi-Levi, David;
Kaminsky, Philip;
Simchi-Levi, Edith.
Edition: 3rd ed. Publisher: Boston : McGraw-Hill/Irwin, 2008Availability: Copies available for loan: [HF5415.7 S425 2008] (3). Copies available for reference: [HF5415.7 S425 2008 ] (3 ).
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34. |
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Marketing visions
by Bradmore, Don;
Joy, Sally;
Kimberley, Chris;
Walker, Ian.
Edition: 2nd.ed. Publisher: Sydney : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.13.B798 1997 ] (3).
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35. |
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NegotiatingPublisher: New York : McGraw-Hill, c1996Availability: Copies available for loan: [HF5415.13 N384 1996 ] (3).
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36. |
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Marketing and entrepreneurship in SMEs : an innovative approach
by Carson, David.
Publisher: London ; New York : Prentice Hall, c1995Availability: Copies available for loan: [HF5415.13 .M3447 1995] (3).
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37. |
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Marketing channels : a management view
by Rosenbloom, Bert.
Edition: 6th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HF5415.129 R67 1999] (5).
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38. |
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Marketing management : a European perspective
by Norgan, Susan.
Publisher: Wokingham, England ; Reading, Mass. : Addison-Wesley, c1994Availability: Copies available for loan: [HF5415.13 N67 1994] (5).
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39. |
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Global marketing : foreign entry, local marketing, and global management
by Johansson, Johny K.
Publisher: Chicago : Irwin, c1997Availability: Copies available for loan: [HF1416 .J636 1997] (2). Copies available for reference: [HF1416 .J636 1997] (1 ).
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40. |
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Principles of marketing
by Yusniza Kamarulzaman;
Nor Khalidah Abu.
Edition: 2nd ed.Publisher: Shah Alam, Selangor : Oxford Fajar, 2013Availability: Copies available for loan: [HF5415 .Y95 2013] (1). Copies available for reference: [HF5415 .Y95 2013] (1 ).
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