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Introduction to marketing communication : an integrated approach
by Burnett, John;
Moriarty, Sandra E.
Publisher: Upper Saddle River, New Jersey : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.123.B87 1997 ] (3).
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2. |
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Introduction to marketing communication : an integrated approach
by Burnett, John;
Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3).
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Truth, lies, and advertising : the art of account planning
by Steel, Jon.
Publisher: New York : Wiley, c1998Online Access: Contributor biographical information | Publisher description | Table of Contents Availability: Copies available for loan: [HF5837 .S73 1998] (2), [HF5837.S73 1998 ] (1).
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