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Understanding customers /

by Rice, Chris; Rice, Chris; Chartered Institute of Marketing.
Series: Marketing series (London, England)Student: Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd ed.Description: vi, 312 p. : ill. ; 24 cm.ISBN: 0750623225.Subject(s): Consumer behavior | Marketing -- Social aspectsOnline resources: Publisher description | Table of contents
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Location Call number Status Date due
Reference HF5415.32 .R53 1997 (Browse shelf) Available
Open Shelf HF5415.32 .R53 1997 (Browse shelf) Available
Open Shelf HF5415.32 .R53 1997 (Browse shelf) Available
Open Shelf HF5415.32 .R53 1997 (Browse shelf) Available

Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 307-308) and index.

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