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Eating the big fish : how challenger brands can compete against brand leaders
by Morgan, Adam.
Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HF5415.15.M67 1998 ] (3).
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by Light, Larry;
Kiddon, Joan.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Online Access: Table of contents only Availability: Copies available for loan: [HF5415.1255 L723 2009] (1).
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Strategic brand management : building, measuring and managing brand equity
by Keller, Kevin Lane.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Copies available for loan: [HD69.B7 K45 1998] (3).
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