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Devide and conquer : target your customers through market segmentation
by Werber, Harry.
Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HF5415.17.W4 1998 ] (3).
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Niche marketing for coaches : a practical handbook for building a life coaching, executive coaching or business coaching practice
by McNamara, Hannah.
Publisher: London : Thorogood, 2007Availability: Copies available for loan: [HD30.4 M113 2007 ] (1). Damaged (1).
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
by Kim W. Chan;
Mauborgne, Renee.
Publisher: USA : HBS Press, 2005Availability: Copies available for loan: [HF5415.153 K53 2005 ] (3).
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The market segmentation : target marketing for marketing managers
by Dibb, Sally;
Simkin, Lyndon.
Publisher: London and New York : Routledge, 1996Availability: Copies available for loan: [HF5415.D543 1996 ] (5).
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Essentials of marketing
by Blythe, Jim.
Publisher: London : Financial Management, 1998Availability: Copies available for loan: [HF5415.B661 1998 ] (1).
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FIrst Best or Different : What Every Entrepreneur Needs to Know About Niche Marketing
by Jackson, John Bradley.
Availability: Copies available for loan: [HF 5415 .JAC 2007] (1).
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
by Kim, W. Chan;
Mauborgne, Renee.
Availability: Copies available for loan: [HF5415.153 .K49 2017] (1).
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