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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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3. |
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Essentials of marketing
by Lancaster, Geoff;
Massingham, Lester.
Edition: 3rd.ed. Publisher: London : McGraw-Hill, 1999Availability: Copies available for loan: [HF5415.L2625 1999 ] (1).
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4. |
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Cases in marketing : a Singapore perspective
by Ahmad, Zafar U;
Thomas Tan, Tsu Wee.
Publisher: Singapore : Prentice Hall, 2000Availability: Copies available for loan: [HHF5415.A624 2000 ] (1).
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5. |
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Services marketing : a strategiec approach
by Goncalves, Karen P.
Publisher: Upper Saddle River : Prentice Hall, c1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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Direct marketing : an integrated approach
by McDonald, William J.
Publisher: Boston : McGraw-Hill, 1998Availability: Book
(1)
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8. |
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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The Asian marketing casebook
by Capon, Noel;
Vanhonacker, Wilfried.
Publisher: Singapore; New York : Prentice Hall, 1999Availability: Copies available for loan: [HF5415.12.A8 C35 1999 ] (5).
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10. |
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The financial times : marketing casebook
by Rickard, Levela;
Jackson, Kit.
Edition: 2nd.ed. Publisher: England : Pearson Education, 2000Availability: Copies available for loan: [HF5415 R539 2000 ] (1).
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11. |
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Cases in strategic marketing management : busineaa strategies in muslim countries
by Quelch, John A.
Publisher: New Jersey : Prentice Hall, 2001Availability: Copies available for loan: [HF5415.12 Q45 2000 ] (1).
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Crisis marketing : when bad things happen to good companies
by Marconi, Joe.
Publisher: Kuala Lumpur : Golden Book Centre, 1992Availability: Copies available for loan: [HF5415.122.M367 1992 ] (1).
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13. |
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Services marketing : a strategic approach
by Goncalves, Karen P.
Publisher: Upper Saddle River,NJ : Prentice Hall, 1998Availability: Copies available for loan: [HD9981.5.G66 1998 ] (3).
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14. |
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Global Marketing : Warren J. Keegan [and] Mark C. Green
by Keegan, Warren J;
Grren, Mark C;
Keegan, Warren J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, c2000Availability: Copies available for loan: [HF1416.K443 2000 ] (1).
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15. |
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Direct marketing : an integrated approach
by McDonald, William J.
Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Copies available for loan: [HF415.126.M395 1998 ] (5).
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16. |
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by Light, Larry;
Kiddon, Joan.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Online Access: Table of contents only Availability: Copies available for loan: [HF5415.1255 L723 2009] (1).
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17. |
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Business marketing management : a strategic view of industrial and organizational markets
by Hutt, Michael D;
Speh, Thomas W.
Edition: 6th ed.Publisher: Fort Worth : Dryden Press, c1998Online Access: Table of contents Availability: Copies available for loan: [HF5415.13 .H87 1998] (5).
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18. |
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Principles of global marketing
by Keegan, Warren J;
Green, Mark C;
Keegan, Warren J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Copies available for loan: [HF1416 .K443 1997] (7). Copies available for reference: [HF1416 .K443 1997] (1 ).
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19. |
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The Asian marketing casebook
by Capon, Noel;
Vanhonacker, Wilfried R.
Publisher: Singapore ; New York : Prentice Hall, 1999Availability: Copies available for loan: [HF5415.12.A8 C35 1999] (5).
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Cases in marketing management and strategy : an asia-pacific perspective
by Quelch, John A.
Publisher: New Jersey,USA : Prentice Hall, 1986Availability: Copies available for loan: [HF54152.12 A8C37 1996 ] (8).
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