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Consumer Behavior /

by Schiffman, Leon G; Kanuk, Leslie Lazar; Wisenblit, Joseph.
Edition: TENTH EDITION., Global ed.Description: 592 pages. : illustration. ; 28 cm.ISBN: 0137006705; 9780137006700.Subject(s): Consumer behavior | Motivation research (Marketing)Online resources: Table of contents Summary: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Location Collection Call number Status Date due
Reference Reference HF5415.32 .S333 2010 (Browse shelf) Not For Loan
Open Shelf HF5415.32 .S333 2010 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415.3.N342 1999 Consumer behaviour : HF5415.32.E93 1996 Applied consumer behaviour / HF5415.32.E93 1996 Applied consumer behaviour / HF5415.32 .S333 2010 Consumer Behavior / HF5415.32.S35 2000 Consumer behaviour / HF5415.33 U6C653 2007 Customer behavior: building marketing strategy / HF5429.H329 1997 Retail management /

Previous ed.: 2007.

Includes bibliographical references and indexes.

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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