Consumer Behavior /
by
Schiffman, Leon G
; Kanuk, Leslie Lazar; Wisenblit, Joseph.
Edition: TENTH EDITION., Global ed.Description: 592 pages. : illustration. ; 28 cm.ISBN: 0137006705; 9780137006700.Subject(s): Consumer behavior | Motivation research (Marketing)Online resources: Table of contents Summary: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
| Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|
| Reference | Reference | HF5415.32 .S333 2010 (Browse shelf) | Not For Loan | |
| Open Shelf | HF5415.32 .S333 2010 (Browse shelf) | Available |
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| HF5415.32.M68 1998 Consumer behavior / | HF5415.32.M68 1998 Consumer behavior / | HF5415.32.M68 1998 Consumer behavior / | HF5415.32 .S333 2010 Consumer Behavior / | HF5415.32.S35 2000 Consumer behaviour / | HF5415.32.S35 2000 Consumer behaviour / | HF5415.32.S35 2000 Consumer behaviour / |
Previous ed.: 2007.
Includes bibliographical references and indexes.
Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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