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Eating the big fish : how challenger brands can compete against brand leaders /

by Morgan, Adam.
Publisher: New York : John Wiley, 1998Description: xvii, 286 p.: pic.; 24 cm.ISBN: 0471242098 .Subject(s): Brand name products -- Management | Product management
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Location Call number Status Date due
Open Shelf HF5415.15.M67 1998 (Browse shelf) Available
Open Shelf HF5415.15.M67 1998 (Browse shelf) Available
Reference HF5415.15.M67 1998 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415.153 P35 1996 The PDMA handbook of new product development / HF5415.153 P7484 2008 Product development : HF5415.15.B353 1999 Product strategy and management / HF5415.15.M67 1998 Eating the big fish : HF5415.17.W4 1998 Devide and conquer : HF5415.1.B4155 2007 Marketing:principles and perspectives / HF5415.2.B779 1998 Marketing research /

Includes index

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