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Marketing insights from A to Z : 80 concepts every manager needs to know /

by Kotler, philip.
Publisher: New Jersey : John Wiley & Sons, 2003Description: xviii;206p. : ill.; 24cm.ISBN: 0471268674 .Subject(s): Marketing
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Reference HF5415 K63127 2003 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HF5415.K5227 1995 Principles of marketing HF5415 .K625 2000 Marketing : HF5415 K625 2004 Marketing : HF5415 K63127 2003 Marketing insights from A to Z : HF5415.K6312 1996 Strategic marketing for nonprofit organizations / HF5415.K6314 2000 Prinsip pemasaran / HF5415 K83 2004 marketing as strategy /

Includes bibliographical references and index

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