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Introduction to marketing communication : an integrated approach /

by Burnett, John; Moriarty, Sandra E.
Publisher: Upper Saddle River, New Jersey : Prentice Hall, 1997Description: xxxv, 657 p. : col. ill.; 26 cm.ISBN: 0132690853 .Subject(s): Advertising campaigns | Communication marketing
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Location Call number Status Date due
Open Shelf HF5415.123.B87 1997 (Browse shelf) Available
Open Shelf HF5415.123.B87 1997 (Browse shelf) Available
Open Shelf HF5415.123.B87 1997 (Browse shelf) Available
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HF5415.122.L68 1998 Services marketing : HF5415.122.L68 1998 Services marketing : HF5415.122.M367 1992 Crisis marketing : HF5415.123.B87 1997 Introduction to marketing communication : HF5415.123.B87 1997 Introduction to marketing communication : HF5415.123.B87 1997 Introduction to marketing communication : HF5415.123 .B87 1998 Introduction to marketing communication :

Includes bibliographical references and index

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