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Mengkaji penerimaan pelanggan terhadap strategi pemasaran yang dijalankan oleh Air Asia
by Norhazita Abdullah.
Edition: Sesi Julai 2004 Publisher: Politeknik Seberang Perai : Jabatan Perdagangan , 2004Availability: Copies available for loan: [HF345 M544 2004 ] (1).
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Marketing Management
by Yusniza Kamarulzaman;
Nor Khalida Abu.
Edition: Second Edition Availability: Copies available for loan: [HF5415.13 .Y95 2016] (1).
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Strategic marketing
by Cravens, David W.
Edition: 6th. ed. Publisher: Boston : Irwin MacGraw-Hill, 2000Availability: Copies available for loan: [HF5415.135.C72 2000 ] (4).
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Marketing
by Kotler, Philip;
Adam, Stewart;
Armstrong, Gary;
Brown, Linden.
Edition: 4th.ed. Publisher: Sydney Prntice Hall, 1998Availability: Copies available for loan: [HF5415.K2944 1998 ] (1). Damaged (1).
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: 8th. ed. Publisher: Upper Sadle River, New Jersey : Prentice Hall, 1998Availability: Copies available for loan: [HF5415.I35K47 1998 ] (3).
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Marketing plans : how to prepare them, how to use them
by McDonald, Malcolm.
Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5).
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Marketing research : an applied approach
by Kinnear, Thomas C;
Taylor, James R.
Edition: 5th.ed. Publisher: New York : McGraw-Hill, 1996Availability: Copies available for loan: [HF5415.2.K53 1996 ] (5).
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Strategic marketing management for the Pacific Region
by Cravens, David W;
Merrilees, Bill;
Walker, Rhett H.
Publisher: Sydney McGraw-Hill, 2000Availability: Copies available for loan: [HF5415.129.C898 2000 ] (1).
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Concurrent marketing : integrated product, sales and sevices
by Cespedes, Frank V.
Publisher: Boston : Harvard Business School Press, 1995Availability: Copies available for loan: [HF5415.13.C468 1995 ] (3).
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Developing business strategies
by Aaker, David A.
Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3).
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Marketing logistics
by Christopher, Martin.
Publisher: Oxford : Butterworth-Heinemann, 1997Availability: Copies available for loan: [HF5415.13.C538 1997 ] (5).
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The portable MBA in marketing
by Schewe, Charles D;
Hiam, Alexander Watson.
Edition: 2nd ed. Publisher: New York : John Wiley & Sons, 1998Availability: Copies available for loan: [HF5415.13.H47.S314 1998 ] (2). Copies available for reference: [HF5415.13.H47.S314 1998] (1 ).
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Marketing management
by Dickson, Peter R.
Edition: 2nd. ed. Publisher: Fort Worth, Florida The Dryden Press, 1997Availability: Copies available for loan: [HF5414.13.D48 1997 ] (5).
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 2nd.ed. Publisher: Upper Saddle River : Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.B46 2000 ] (3).
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Principles of service marketing and management
by Lovelock, Christopher;
Wright, Lauren.
Publisher: Upper Saddle River : Prentice Hall, c1999Availability: Copies available for loan: [HD9981.5.L68 1999 ] (2).
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Basic marketing
by Zikmund, William G;
d' Amico, Micheal.
Publisher: St. Paul, Minneapolis West Publishing, c1996Availability: Copies available for loan: [HF5415.Z528 1996 ] (4).
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Global marketing : Foreign entry,local marketing &global management
by Johansson, Johny K.
Edition: 4th.ed. Publisher: Boston : McGraw-Hill, 2006Availability: Copies available for loan: [HF1416 .J63 2006] (1). Copies available for reference: [HF1416.J63 2006 ] (1 ).
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Supply chain management : Strategi,planning & operation
by Chopra, Sunil;
Meindl, Peter.
Edition: 3rd.ed. Publisher: Upper Saddle River,New Jersey : Pearson,Prentice Hall, 2007Availability: Copies available for reference: [HF5415.13 C533 2007 ] (1 ).
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Marketing management: knowledge and skills
by Peter, J.Paul;
Donnelly, James H.
Edition: 8th.ed. Publisher: New York : McGraw-Hill/Irwin, 2007Availability: Copies available for reference: [HF5415.13 P387 2007 ] (1 ).
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Marketing management
by Kotler, Philip.
Edition: Milennium edition Publisher: New Jersey Prentice Hall, 2000Availability: Copies available for loan: [HF5415.13.K64 2000 ] (10).
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