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Developing business strategies
by Aaker, David A.
Edition: 5th. ed. Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HD30.28.A23 1998 ] (3).
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Strategic communications for nonprofit organizations : seven steps to creating a successful plan
by Radtke, Janel M.
Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HF5415.R239 1998 ] (8).
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Marketing plans : how to prepare them, how to use them
by McDonald, Malcolm.
Edition: 4th ed. Publisher: Oxford : Butterworth-Heinemann, 1995Availability: Copies available for loan: [HF5415.13.M369183 1995 ] (5).
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Strategic marketing for educational institutions
by Kotler, Philip;
Fox, Karen F. A.
Publisher: Englewood Cliffs, New Jersey : Prentice-Hall, 1985Availability: Copies available for loan: [LB2847.K68 1985 ] (3).
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5. |
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marketing as strategy
by Kumar, Nirmalya.
Publisher: Boston : Harvard Business Scholl Press, 2004Availability: Copies available for loan: [HF5415 K83 2004 ] (1).
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Marketing wise : an unconventional approach to strategic marketing for Asia
by Sunny T. H. Goh;
Khoo Kheng-Hor.
Publisher: Petaling Jaya, Selangor : Prentice Hall, 2003Availability: Copies available for loan: [HF5415.13 G614 2003 ] (1).
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7. |
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Simplicity : the secret to effective marketing
by Sunny T. H. Goh.
Publisher: Petaling Jaya, Sekangor : Prentice Hall, 2004Availability: Copies available for loan: [HF5415.13 G614 2004 ] (1).
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Product development : a structured approach to consumer product development, design and manufacture
by Mital, Anil.
Publisher: Oxford : Elsevier, 2008Availability: Copies available for loan: [HF5415.153 P7484 2008 ] (2).
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The essential marketing sourcebook
by Jay, Ros.
Edition: 2nd. ed. Publisher: London : Financial Times Prentice Hall, 1998Availability: Copies available for loan: [HF5382.J42 1998] (4). Copies available for reference: [HF5382.J42 1998] (1 ).
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
by Poiesz, Theo B.C;
Raaij,W. Fred Van.
Publisher: Cheltenham, UK ; Edward Elgar, c2007Availability: Copies available for loan: [HF5415.13 S898 2007] (1).
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Pengurusan pemasaran strategik : pendekatan cara matlamat
by Nor Hissam Sulaiman;
Mat Madon;
Al-Sagoff, Syed Agil.
Publisher: Sintok : Universiti Utara Malaysia, 2009Availability: Copies available for loan: [HF5415.P265 2009 ] (2).
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Strategic integrated marketing communications
by Percy, Larry.
Edition: Second EditionAvailability: Copies available for reference: [HF5415.123 .P475 2014] (1 ).
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Advertising and Integrated Brand Promotion
by O'Guinn, Thomas C;
Allen, Chris T;
Semenik, Richard J;
Scheinbaum, Angeline Close.
Availability: Copies available for reference: [HF5821 .O35 2015] (1 ).
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The Marketing Planning Workbook : Effective Marketing for Marketing Managers
by Bibb, Sally;
Simkin, Dibb;
Bradley, John.
Availability: Copies available for loan: [HF5415.13 .D477 1996] (1).
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Digital Marketing Strategy : an integrated approach to online marketing
by Kingsnorth, Simon.
Edition: 2nd EditionAvailability: Copies available for loan: [HF5548.32 .K566 2019] (1).
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