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Services marketing /

by Kurtz, David L; Clow, Kenneth E.
Publisher: New York, NY : J. Wiley & Sons, c1998Description: xxii, 570 p. : ill. ; 25 cm.ISBN: 0471180343 (cloth : alk. paper).Subject(s): Service industries -- Marketing | Customer servicesOnline resources: Contributor biographical information | Publisher description | Table of Contents
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Location Call number Status Date due
Reference HD9980.5 K87 1998 (Browse shelf) Available
Open Shelf HD9980.5 K87 1998 (Browse shelf) Available
Open Shelf HD9980.5 K87 1998 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Reference Close shelf browser
HD9980.5 F549 2006 Service management : HD9980.5.H644 1997 Essentials of services marketing / HD9980.5 H672 1997 Service operations management : HD9980.5 K87 1998 Services marketing / HD9980.5 M83 1999 The management and marketing of services / HD9981.5.G66 1998 Services marketing : HD9981.5.L68 1999 Principles of service marketing and management /

Includes bibliographical references and index.

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