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Services marketing /

by Kurtz, David L; Clow, Kenneth E.
Publisher: New York, NY : J. Wiley & Sons, c1998Description: xxii, 570 p. : ill. ; 25 cm.ISBN: 0471180343 (cloth : alk. paper).Subject(s): Service industries -- Marketing | Customer servicesOnline resources: Contributor biographical information | Publisher description | Table of Contents
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Location Call number Status Date due
Reference HD9980.5 K87 1998 (Browse shelf) Available
Open Shelf HD9980.5 K87 1998 (Browse shelf) Available
Open Shelf HD9980.5 K87 1998 (Browse shelf) Available
Browsing Perpustakaan Politeknik Seberang Perai Shelves , Shelving location: Open Shelf Close shelf browser
HD9980.5 .B38 1999 Managing services marketing : HD9980.5 H672 1997 Service operations management : HD9980.5 K87 1998 Services marketing / HD9980.5 K87 1998 Services marketing / HD9980.5.M388 1996 Marketing planning for services / HD9980.5 M83 1999 The management and marketing of services / HD9980.5 M83 1999 The management and marketing of services /

Includes bibliographical references and index.

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