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Advertising and promotion : an intergrated marketing communications perspective /

by Belch, George E; Belch, Michael E.
Publisher: Massachusetts Irwin McGraw-Hill, 1998Edition: 4th ed.Description: xxii,762p.: ill.; 26cm.ISBN: 0070060884 .Subject(s): Advertising | Sales promotion
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Reference Reference HF5823.B387 1998 (Browse shelf) Not For Loan
Open Shelf HF5823.B387 1998 (Browse shelf) Available
Open Shelf HF5823.B387 1998 (Browse shelf) Available
Reference HF5823.B387 1998 (Browse shelf) Available
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HF5823.A13 1996 Advertising management / HF5823.A13 1996 Advertising management / HF5823.A13 1996 Advertising management / HF5823.B387 1998 Advertising and promotion : HF5823 .B387 1998 Advertising and promotion : HF5823 .B387 1998 Advertising and promotion : HF5823 .B387 1998 Advertising and promotion :

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