Advertising and promotion : an intergrated marketing communications perspective /
by Belch, George E; Belch, Michael E.
Publisher: Massachusetts Irwin McGraw-Hill, 1998Edition: 4th ed.Description: xxii,762p.: ill.; 26cm.ISBN: 0070060884 .Subject(s): Advertising | Sales promotion| Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|
| Reference | Reference | HF5823.B387 1998 (Browse shelf) | Not For Loan | |
| Open Shelf | HF5823.B387 1998 (Browse shelf) | Available | ||
| Open Shelf | HF5823.B387 1998 (Browse shelf) | Available | ||
| Reference | HF5823.B387 1998 (Browse shelf) | Available |
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| HF5823.A13 1996 Advertising management / | HF5823 A37 2004 Cutting edge advertising / | HF5823.B387 1998 Advertising and promotion : | HF5823.B387 1998 Advertising and promotion : | HF5823 B387 2007 Advertising and promotion:an integrated marketing communications perspective / | HF5823.C18 1997 Tested advertising methods / | HF5823.L526 1999 Advertising age handbook of advertising / |
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