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41. |
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Principles of global marketing
by Keegan, Warren J;
Green, Mark C;
Keegan, Warren J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Copies available for loan: [HF1416 .K443 1997] (7). Copies available for reference: [HF1416 .K443 1997] (1 ).
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42. |
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Business marketing strategy : concepts and applications
by Rangon, Kasturi.
Publisher: Chicago : Irwin, 1995Availability: Copies available for loan: [HF5415.13 R269 1995] (2). Copies available for reference: [HF5415.13 R269 1995] (1 ).
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No cover image available
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43. |
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Marketing logistics
by Christopher, Martin.
Publisher: Oxford : Butterworth-Heinemann, 1997Availability: Copies available for loan: [HF5415.13.C538 1997 ] (5).
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44. |
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Marketing management
by Dickson, Peter R.
Edition: 2nd. ed. Publisher: Fort Worth, Florida The Dryden Press, 1997Availability: Copies available for loan: [HF5414.13.D48 1997 ] (5).
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45. |
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Marketing management : a strategic approach with a global orientation
by Boyd, Harper W.,Jr;
Larreche, Jean-Claude;
Walker, Orville C.
Edition: 3rd ed. Publisher: Boston : Irwin McGraw-Hill, 1998Availability: Copies available for loan: [HF5415.13.B669 1998 ] (6).
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46. |
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Competitive marketing : a strategic apporach
by O'Shaughnessy, John.
Edition: 3rd.ed. Publisher: London : Routledge, 1984Availability: Copies available for loan: [HF5415.13.O78 1984 ] (5).
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47. |
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The marketing game
by Mason, Charlotte;
Perreault, William D.
Edition: 2nd.ed. Publisher: Chicago : Irwin McGraw-Hill, 1992Availability: Copies available for loan: [HF5415.135.M39 1992 ] (5).
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48. |
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Analysis for marketing planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th. ed. Publisher: Chicago : Irwin, 1997Availability: Copies available for loan: [HF5415.13.L395 1997 ] (4).
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49. |
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Marketing management : an Asian perspective
by Kotler, Philip.
Publisher: Singapore : Prentice Hall, 1996Availability: Copies available for loan: [HF5415.13.M266 1996 ] (7).
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50. |
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Marketing management : integrating theory and practice
by Proctor, Tony.
Publisher: London : International Thomson Business Press, 1996Availability: Copies available for loan: [HF5415.13.P962 1996 ] (5).
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51. |
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The PDMA handbook of new product development
by Rosenau, Milton D.
Publisher: New York : John Wiley and Sons, 1996Availability: Copies available for loan: [HF5415.153 P35 1996] (4). Copies available for reference: [HF5415.153 P35 1996] (1 ).
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52. |
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The management and marketing of services
by Mudie, Peter;
Cottam, Angela.
Edition: 2nd ed.Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Online Access: Table of contents | Publisher description Availability: Copies available for loan: [HD9980.5 M83 1999] (4).
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53. |
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Business marketing management : a strategic view of industrial and organizational markets
by Hutt, Michael D;
Speh, Thomas W.
Edition: 6th ed.Publisher: Fort Worth : Dryden Press, c1998Online Access: Table of contents Availability: Copies available for loan: [HF5415.13 .H87 1998] (5).
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54. |
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International marketing
by Terpstra, Vern;
Sarathy, Ravi.
Edition: 7th ed.Publisher: Fort Worth : Dryden Press, c1997Availability: Copies available for loan: [HF1416.T48 1997] (4). Copies available for reference: [HF1416.T48 1997] (1 ).
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55. |
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Marketing management
by Bagozzi, Richard P.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Availability: Copies available for loan: [HF5415.13 M35223 1998] (3).
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56. |
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Advertising and sales promotion strategy
by Tellis, Gerard J.
Publisher: Reading, Mass. : Addison-Wesley, 1998Availability: Copies available for loan: [HF5823 T27 1998] (5).
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57. |
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Pengurusan pemasaran strategik : pendekatan cara matlamat
by Nor Hissam Sulaiman;
Mat Madon;
Al-Sagoff, Syed Agil.
Publisher: Sintok : Universiti Utara Malaysia, 2009Availability: Copies available for loan: [HF5415.P265 2009 ] (2).
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58. |
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International marketing management
by Jain, Subhash C.
Edition: 5th ed.Publisher: Ohio : South-Western College, c1996Availability: Copies available for loan: [HF146.J35 1996] (2). Copies available for reference: [HF146.J35 1996] (1 ).
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59. |
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Sales and Distribution Management
by Panda, Tapan K;
Sunil, Sahadev.
Edition: SECOND EDITIONAvailability: Copies available for loan: [HF5438.4 .P354 2013] (1). Copies available for reference: [HF5438.4 .P354 2013] (1 ).
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60. |
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Digital Marketing Strategy : an integrated approach to online marketing
by Kingsnorth, Simon.
Edition: 2nd EditionAvailability: Copies available for loan: [HF5548.32 .K566 2019] (1).
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