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81. |
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by Light, Larry;
Kiddon, Joan.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2009Other title: Brand revitalization.Online Access: Table of contents only Availability: Copies available for loan: [HF5415.1255 L723 2009] (1).
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82. |
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Marketing channels : a management view
by Rosenbloom, Bert.
Edition: 6th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HF5415.129 R67 1999] (5).
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83. |
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Principles of marketing
by Yusniza Kamarulzaman;
Nor Khalidah Abu.
Edition: 2nd ed.Publisher: Shah Alam, Selangor : Oxford Fajar, 2013Availability: Copies available for loan: [HF5415 .Y95 2013] (1). Copies available for reference: [HF5415 .Y95 2013] (1 ).
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84. |
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Strategic Marketing Problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A.
Edition: SEVENTH EDITIONPublisher: Availability: Copies available for loan: [HF5415 .I35K47 1998] (1).
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85. |
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The management and marketing of services
by Mudie, Peter;
Cottam, Angela.
Edition: 2nd ed.Publisher: Oxford ; Boston : Butterworth Heinemann, 1999Online Access: Table of contents | Publisher description Availability: Copies available for loan: [HD9980.5 M83 1999] (4).
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86. |
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Business marketing management : a strategic view of industrial and organizational markets
by Hutt, Michael D;
Speh, Thomas W.
Edition: 6th ed.Publisher: Fort Worth : Dryden Press, c1998Online Access: Table of contents Availability: Copies available for loan: [HF5415.13 .H87 1998] (5).
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87. |
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Managing services marketing : text and readings
by Bateson, John E. G;
Hoffman, K. Douglas.
Edition: 4th ed.Publisher: Fort Worth : Dryden Press, c1999Availability: Copies available for loan: [HD9980.5 .B38 1999] (3).
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88. |
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International marketing
by Terpstra, Vern;
Sarathy, Ravi.
Edition: 7th ed.Publisher: Fort Worth : Dryden Press, c1997Availability: Copies available for loan: [HF1416.T48 1997] (4). Copies available for reference: [HF1416.T48 1997] (1 ).
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89. |
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Sales and Distribution Management
by Panda, Tapan K;
Sunil, Sahadev.
Edition: SECOND EDITIONAvailability: Copies available for loan: [HF5438.4 .P354 2013] (1). Copies available for reference: [HF5438.4 .P354 2013] (1 ).
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90. |
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Essentials of Marketing Management
by Lancaster, Geoffrey;
Massingham, Lester.
Availability: Copies available for reference: [HF5415.13 .L335 2010] (1 ).
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91. |
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Digital Marketing Strategy : an integrated approach to online marketing
by Kingsnorth, Simon.
Edition: 2nd EditionAvailability: Copies available for loan: [HF5548.32 .K566 2019] (1).
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92. |
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Advances in Manufacturing
by Hamrol, Adam;
Ciszak, Olaf;
Hamrol, Adam;
Jurczyk, Mieczysław;
Legutko, Stanisław.
Edition: 1st ed. 2018.Availability: Copies available for loan: [TS183 .H232 2018] (1).
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93. |
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Introduction to marketing
by Frain, John,Dr.
Edition: 4th.ed. Publisher: London : International Thomson Business Press, 1999Availability: Copies available for loan: [HF5415.13.F64 1999 ] (3).
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94. |
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International marketing and export management
by Albaum, Gerald;
Duerr, Edwin;
Strandskov, Jesper.
Edition: 3rd.ed. Publisher: Harlow,England;Reading,Mass : Addison-Wesley, 1998Availability: Copies available for loan: [HF1416.A325 1998 ] (9).
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