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Advertising campaign strategy : a guide to marketing communication plans /

by Parente, Donald; Barban, Arnold; Bergh, Bruce Vanden; Marra, James.
Publisher: Fort Worth Dryden Press, 1996Description: xx,363p.: ill.; 24 cm.ISBN: 0030128986 .Subject(s): Advertising | Marketing
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Location Call number Status Date due
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Open Shelf HF5837.P221 1996 (Browse shelf) Available
Reference HF5837.P221 1996 (Browse shelf) Available

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