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41. |
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Strategic marketing : creating competitive advantages
by West, Douglas;
Ford, John;
Ibrahim, Essam.
Publisher: New York : Oxford University Press, 2006Availability: Copies available for loan: [HF5415.135 .W47 2006 ] (1).
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42. |
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Product development : a structured approach to consumer product development, design and manufacture
by Mital, Anil.
Publisher: Oxford : Elsevier, 2008Availability: Copies available for loan: [HF5415.153 P7484 2008 ] (2).
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43. |
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Designing and managing the supply chain : concepts, strategies, and case studies
by Simchi-Levi, David;
Kaminsky, Philip;
Simchi-Levi, Edith.
Edition: 3rd ed. Publisher: Boston : McGraw-Hill/Irwin, 2008Availability: Copies available for loan: [HF5415.7 S425 2008] (3). Copies available for reference: [HF5415.7 S425 2008 ] (3 ).
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44. |
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International marketing : analysis and strategy
by Onkvisit, Sak.
Edition: 3rd. ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF1416 N58 2006 ] (1).
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45. |
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International marketing
by Srinivasan, R.
Edition: 3rd. ed. Publisher: New Delhi : PHI Learning, 2008Availability: Copies available for loan: [HF1416 S769 2008 ] (2).
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46. |
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Marketing communications policies
by Busch, Rainer;
eidenspinner, Margarete;
Unger, Fritz.
Publisher: New York : Springer, 2007Availability: Copies available for loan: [HF5415.123 B912 2007 ] (2).
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47. |
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Global marketing management
by Keegan, Warren J.
Edition: 7th ed. Publisher: New Delhi : Prentice-Hall of India, 2008Availability: Copies available for loan: [HF1009.5 K264 2008] (2).
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48. |
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Database marketing : analyzing and managing customers
by Blattberg, Robert C;
Kim;
Neslin, Scott A.
Publisher: New York : Springer, 2008Availability: Copies available for loan: [HF5415.125 B627 2008 ] (1).
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49. |
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Marketing management : an Asian perspective
by Kotler, Philip.
Publisher: Singapore : Prentice Hall, 1996Availability: Copies available for loan: [HF5415.13.M266 1996 ] (7).
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50. |
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Crisis marketing : when bad things happen to good companies
by Marconi, Joe.
Publisher: Kuala Lumpur : Golden Book Centre, 1992Availability: Copies available for loan: [HF5415.122.M367 1992 ] (1).
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51. |
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Marketing visions
by Bradmore, Don;
Joy, Sally;
Kimberley, Chris;
Walker, Ian.
Edition: 2nd.ed. Publisher: Sydney : Prentice Hall, 1997Availability: Copies available for loan: [HF5415.13.B798 1997 ] (3).
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52. |
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Marketing management : integrating theory and practice
by Proctor, Tony.
Publisher: London : International Thomson Business Press, 1996Availability: Copies available for loan: [HF5415.13.P962 1996 ] (5).
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53. |
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Mengkaji penerimaan pelanggan terhadap strategi pemasaran yang dijalankan oleh Air Asia
by Norhazita Abdullah.
Edition: Sesi Julai 2004 Publisher: Politeknik Seberang Perai : Jabatan Perdagangan , 2004Availability: Copies available for loan: [HF345 M544 2004 ] (1).
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No cover image available
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54. |
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The PDMA handbook of new product development
by Rosenau, Milton D.
Publisher: New York : John Wiley and Sons, 1996Availability: Copies available for loan: [HF5415.153 P35 1996] (4). Copies available for reference: [HF5415.153 P35 1996] (1 ).
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55. |
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Marketing knowledge management : managing knowledge in market oriented companies
by Troilo, Gabriele.
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006Online Access: Table of contents only Availability: Copies available for loan: [HF5415.13 T845 2006] (1). Copies available for reference: [HF5415.13 T845 2006] (1 ).
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56. |
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
by Poiesz, Theo B.C;
Raaij,W. Fred Van.
Publisher: Cheltenham, UK ; Edward Elgar, c2007Availability: Copies available for loan: [HF5415.13 S898 2007] (1).
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57. |
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Practical marketing : the performance
by Peter Wheeler [and] TM O,Conner.
Publisher: Kuala Lumpur : Specialist Management Resources, 1994Availability: Copies available for loan: [HF5415.13 P895 1994 ] (1).
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No cover image available
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58. |
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Direct marketing getting mailshots on targetPublisher: Kuala Lumpur : Specialist Management Resources, 1996Availability: Copies available for loan: [HF5415.126 D597 1994 ] (1).
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No cover image available
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59. |
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Global Marketing : Warren J. Keegan [and] Mark C. Green
by Keegan, Warren J;
Grren, Mark C;
Keegan, Warren J.
Publisher: Upper Sadle River, New Jersey : Prentice Hall, c2000Availability: Copies available for loan: [HF1416.K443 2000 ] (1).
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60. |
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Business marketing strategy : concepts and applications
by Rangon, Kasturi.
Publisher: Chicago : Irwin, 1995Availability: Copies available for loan: [HF5415.13 R269 1995] (2). Copies available for reference: [HF5415.13 R269 1995] (1 ).
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No cover image available
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